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It’s your job to have an intimate understanding of their wants so you can effectively advocate for an answer that meets those needs. Having “passionate empathy” in your customers is very critical in at present’s SaaS markets the place users have many choices and might switch products easily and rapidly. Spending time with users may be probably the most rewarding part of the product manager position.
Showing that you just perceive where they’re coming from goes a long way towards establishing you as a good associate. The shortest route to deep buyer information is direct dialog.
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Start by asking questions about how your product makes a distinction of their lives. You need to get to the center of the worth they experience in addition to any shortcomings. As the product manager, you’re the voice of the client within your organization.
Maintaining your point-person function means your group will nonetheless look to you for what to do subsequent, and you’ll wind up managing their work on high of your own. Finally, having empathy for developers is a crucial a part of making a productive dialog. Engineers are people who have their very own pain factors and battles.